Linking is something that is often overlooked often to the detriment of the author. I’ve read many articles referring to an obscure software package or website only to be annoyed when the author didn’t bother linking back to it. Maybe they were short of time, maybe they were just lazy. I don’t know, but it doesn’t raise my confidence in their content.
So how can a time-pressed blogger link back to referenced content easily and quickly? With the use of Zemanta.
Zemanta is a built-in feature for WordPress.com users and a plugin for those of us on WordPress.org. It looks at your post as you type and provides links, related articles, and suggested images for you to insert in your post with a single click.
The more you type, the more options it will give you. It can make linking to referenced sites, Wikipedia articles, and a lot of other content incredibly easy which in turn will improve your post and can help bring in more traffic and more loyal readers.